Well, Lionhead studios certainly knows how to make a game...and as the photos I've taken above prove they also are a fair hand at crafting a collector's edition to boot.
Coming in a tome-sized hardcover 'book' you will find the game when you open the cover of the book as well as a secret compartment at the bottom that slides out and reveals a set of playing cards create by Lionhead studios that depict all the manner of people and creatures you shall encounter while journeying in Albion. There is also a metal Guild Seal coin to "assist players in making critical decisions that will impact the fate of the world forever." which has a blue side for Good decisions and a red side for Evil.
The collector's edition also contains some downloadable content to help your Hero place his or her foot in the right direction on the trail of overthrowing your evil brother and freeing the good people of Albion.
Best of all, the thing just looks pretty nifty on my shelf.